Kings Cross is an area of London that we have always admired. So when we were asked if we wanted our recent campaign to be shot there, there was no question about it! We worked with one of our favourite photographers Alice from @shecriedwolf and the gorgeous model Leanne Maskell, where we sent them our style guide and product and let them explore and scout out all different locations around the area to shoot at.
Kings Cross is known for its architecture. The whole place is a mix between modern and old architecture, and there is something truly beautiful about that. It has been used in many films, including the famous Harry Potter.
As for its fashion and style, Kings Cross is known for its street style. Some would even say it's the 'center of cool.' It's a place where individuals style and fashion choices speaks casual cool. That whole effortless chic is what we're about this season, and buying quality pieces that can be mixed and matched within your wardrobe.
Our shoot shows off both these highlights of Kings Cross. The architecture is prominent in our campaign shots. And as for our clothing, it fits right into the location. The way we style our garments is really important to us. We work long and hard on how we want to style our product and how we want it to look and be portrayed on the model. We aim for looks that can be replicated by our customers, looks that are actually achievable by the modern day woman.
Kings Cross bought our garments to life and we feel so privileged that we could shoot in such a cool location. Thanks to our beautiful team that made our vision come to life x